Leads are few and far between... and no one is interested.
"Why did they even sign up?" you wonder.
It has been the bane of your existence trying to get a perfect stranger from paid ads onto your calendar...
The leads you do end up talking to are almost always tire-kickers looking for the next cheapest solution.
Always shopping, never buying.
And even if you did somehow manage to pack your calendar with sales calls, it's like pulling teeth trying to get a prospect to commit to spending any amount of money with you...
Every single sales call you take is with a skeptical (often-times jaded) business owner that thinks $500 per month is "unreasonably high for FB ads"...🤦♂️
The idea to lay off your team members has become a daily thought exercise as you wrestle with the numbers to try and make the math work...
But seriously, how can you turn a profit when leads are inconsistent at best and rarely ever result in a sale?
It's enough to make a person want to give up.